(RSS) Adding it to the marketing mix
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Bil Nussey expounds on why he thinks RSS is worth your attention, citing in particular the appearance of tailored RSS feeds allowing you to deliver personalized content and track individual responses.
I'm obviously a fan of RSS. But I have two questions that need answering.
1. How much of the interest in RSS is here to stay, and how much is fad / novelty value?
2. A key problem with customer communication today is that people already get way too much information. An issue email marketers are familiar with. How does RSS solve (rather than add to) that issue? And what happens when RSS inboxes -- for want of a better term -- start to overflow?
Ultimately, will the content and not the medium decide who gets listened to?
I'm obviously a fan of RSS. But I have two questions that need answering.
1. How much of the interest in RSS is here to stay, and how much is fad / novelty value?
2. A key problem with customer communication today is that people already get way too much information. An issue email marketers are familiar with. How does RSS solve (rather than add to) that issue? And what happens when RSS inboxes -- for want of a better term -- start to overflow?
Ultimately, will the content and not the medium decide who gets listened to?
Permalink | March 27, 2006 |
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