(RSS) A possible way around spam
Latest posts | Feed | By Mark Brownlow
eMarketer has a slightly odd article on the potential business uses of RSS as a complement to (rather than replacement for) email marketing.
Tucked in there are some nice examples of how people like eBags use feeds, and some charts to warm the hearts of the stats fans.
I say "odd" because although one of the charts in the article highlights the point, the article text forgets that RSS penetration among users is not about how many people know what RSS is. It's about about how many people use the content feeds based on RSS. The latter number is much higher than the former.
Tucked in there are some nice examples of how people like eBags use feeds, and some charts to warm the hearts of the stats fans.
I say "odd" because although one of the charts in the article highlights the point, the article text forgets that RSS penetration among users is not about how many people know what RSS is. It's about about how many people use the content feeds based on RSS. The latter number is much higher than the former.
Permalink | March 08, 2006 |
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