(Strategy) Are You Spamming Your Customers?
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Tony Quin hits the nail on the proverbial head with this commentary.
Like others who I venture to suggest "get it," he argues that a failure to respect the end-recipient means that many house lists have been destroyed from within through inappropriate email practices.
For the recipient, there is little difference between "real" spam and irrelevant opt-in email. Permission is more than just getting a tick in the right checkbox.
That said, he also suggests how those who've overmined their lists can now turn things round as we enter the next phase of customer communication.
More on this whole issue at A creed for email marketing.
Like others who I venture to suggest "get it," he argues that a failure to respect the end-recipient means that many house lists have been destroyed from within through inappropriate email practices.
For the recipient, there is little difference between "real" spam and irrelevant opt-in email. Permission is more than just getting a tick in the right checkbox.
That said, he also suggests how those who've overmined their lists can now turn things round as we enter the next phase of customer communication.
More on this whole issue at A creed for email marketing.
Permalink | March 20, 2006 |
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