(Survey) Email marketers not winning awareness prizes
Latest posts | Feed | By Mark Brownlow
Without knowing more about the survey, it's hard to be definite. But based on what's said in this Internet Retailer news article, it seems that Can-Spam legislation generates blank stares from the majority of those sending bulk email.
I sure hope there's an error in the survey methodology. Because not only is the legislation all about the legal requirements for sending bulk email in the USA, but it generated almost as many column inches as the Michael Jackson trial. So any email marketer unaware of Can-Spam is probably unaware of any of the best practices advice floating around either.
Which is good news and bad news for those taking that advice. Good because it means plenty of lame competition. Bad because lame competition and lame email marketing turns people off all email and keeps the whole spam issue alive.
I sure hope there's an error in the survey methodology. Because not only is the legislation all about the legal requirements for sending bulk email in the USA, but it generated almost as many column inches as the Michael Jackson trial. So any email marketer unaware of Can-Spam is probably unaware of any of the best practices advice floating around either.
Which is good news and bad news for those taking that advice. Good because it means plenty of lame competition. Bad because lame competition and lame email marketing turns people off all email and keeps the whole spam issue alive.
Permalink | March 27, 2006 |
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