(Survey) Interesting stats on email marketing practices
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Ken Magill picks out some highlights from a survey of marketers conducted by the publications Direct and Multichannel Merchant.
You'll find various statistics on the permission practices used (or not used, as the case may be) and related commentary from marketers and consultants.
Don't blame the traditional spammers for inbox overload and email fatigue. According to the article, about a fifth of the surveyed marketers (B2B and B2C) take an opt-out approach, "...where e-mail addresses are fair game until the inbox owner asks to be removed from the marketer's list."
You'll find various statistics on the permission practices used (or not used, as the case may be) and related commentary from marketers and consultants.
Don't blame the traditional spammers for inbox overload and email fatigue. According to the article, about a fifth of the surveyed marketers (B2B and B2C) take an opt-out approach, "...where e-mail addresses are fair game until the inbox owner asks to be removed from the marketer's list."
Permalink | March 22, 2006 |
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