(Survey) Your other emails can ruin your email marketing
Latest posts | Feed | By Mark Brownlow
All the emails sent out by a company have a marketing impact. Not just your campaigns. Not just your e-newsletters.
It's not much good using email to get someone ready to buy your product or service, only to see the conversion lost because, for example, your customer service email system doesn't meet expectations.
And it seems this unfortunate scenario is increasingly likely.
According to this survey, consumers are growing less satisfied with the email responsiveness of customer service online.
Some salient numbers from the survey:
>> Of those offering email for customer support, only 41% automatically acknowledge receipt of the mail.
>> Only 45% "resolved email inquiries within 24 hours"
>> 39% took three days or longer to reply (or didn't reply at all).
It's not much good using email to get someone ready to buy your product or service, only to see the conversion lost because, for example, your customer service email system doesn't meet expectations.
And it seems this unfortunate scenario is increasingly likely.
According to this survey, consumers are growing less satisfied with the email responsiveness of customer service online.
Some salient numbers from the survey:
>> Of those offering email for customer support, only 41% automatically acknowledge receipt of the mail.
>> Only 45% "resolved email inquiries within 24 hours"
>> 39% took three days or longer to reply (or didn't reply at all).
Permalink | March 22, 2006 |
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