(Tactics) Behavioral targeting
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Carol Krol talks with David Daniels of JupiterResearch to gather some insights into why you should base what you send on the click behavior of recipients.
Many marketers are not in a position to apply complex analytics involving integrated web and email click tracking. But it doesn't mean they can't apply behavioral targeting at a basic level.
That's where you simply watch which links are clicked on in your email and adjust content accordingly. Something anyone can do. And even low-cost email service providers let you segment out those individuals that clicked on a particular link.
Many marketers are not in a position to apply complex analytics involving integrated web and email click tracking. But it doesn't mean they can't apply behavioral targeting at a basic level.
That's where you simply watch which links are clicked on in your email and adjust content accordingly. Something anyone can do. And even low-cost email service providers let you segment out those individuals that clicked on a particular link.
Permalink | March 24, 2006 |
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