(Tactics) Buying ads in email newsletters
Latest posts | Feed | By Mark Brownlow
Linking guru Eric Ward recently noted that ads in email newsletters were an underexplored source of website traffic and house list sign-ups. So this article from MarketingSherpa is certainly timely.
It contains detailed tips for optimizing ad campaigns in third-party e-newsletters.
These cover such issues as determining the likely audience engagement with the email and your ad, ad frequency, piggy-backing on other contact points that publisher has with their audience (like welcome messages), positioning (in the email), and creative.
It contains detailed tips for optimizing ad campaigns in third-party e-newsletters.
These cover such issues as determining the likely audience engagement with the email and your ad, ad frequency, piggy-backing on other contact points that publisher has with their audience (like welcome messages), positioning (in the email), and creative.
Permalink | March 03, 2006 |
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