(Tactics) Guidelines for testing email
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If in doubt, test. And if not in doubt, test anyway, because you never know where you're leaving money on the table.
Ah, but what to test, when and how?
Anurag Ahuja supplies some answers to these questions with his guidelines to testing email marketing campaigns.
For each of three metrics (opens, clicks and conversions), he outlines:
1. What you might test
2. Which sample size you might use
3. How often you should test
4. Suggested best practices for the element you're testing
Even if your list size doesn't support his suggested sample sizes, the article should give you an idea of where to focus your marketing energies.
Ah, but what to test, when and how?
Anurag Ahuja supplies some answers to these questions with his guidelines to testing email marketing campaigns.
For each of three metrics (opens, clicks and conversions), he outlines:
1. What you might test
2. Which sample size you might use
3. How often you should test
4. Suggested best practices for the element you're testing
Even if your list size doesn't support his suggested sample sizes, the article should give you an idea of where to focus your marketing energies.
Permalink | March 06, 2006 |
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