(Basics) Benefits of Email Marketing
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Adrian Mullan explores select benefits of email marketing, describing the impacts on conversions, repeat sales, upsells/cross-sells, market research and offline sales.
It's a good sell of the basic premise of email, and one which might convince a few newcomers to give it a try.
It's a good sell of the basic premise of email, and one which might convince a few newcomers to give it a try.
Permalink | April 10, 2006 |
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