(Basics) Fundamentals of targeting
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Neil Anuskiewicz introduces the idea of segmentation and targeting in the context of permission-based email marketing.
He highlights the importance of segmentation, and has some suggestions on building up your data, using your data, and how offer codes can help you track the results of the subsequent targeting efforts.
Looks like database skills are becoming even more essential to successful email marketing. Though many (most) of the services and tools around make basic segmentation relatively easy, even for database duffers like moi.
He highlights the importance of segmentation, and has some suggestions on building up your data, using your data, and how offer codes can help you track the results of the subsequent targeting efforts.
Looks like database skills are becoming even more essential to successful email marketing. Though many (most) of the services and tools around make basic segmentation relatively easy, even for database duffers like moi.
Permalink | April 25, 2006 |
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