(Basics) How Legitimate Marketers Can Prevent Spam Complaints
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The folks over at MailChimp have a nice article explaining the perils of spam complaints and how to avoid them.
After clarifying why even the "cleanest" senders can get complaints, the authors offer up some reasons why many complaints are actually entirely justified, even if your intentions are purely honourable.
They then outline various practices to implement (or avoid) to keep those complaints to a minimum and stay away from the dark side of email marketing.
After clarifying why even the "cleanest" senders can get complaints, the authors offer up some reasons why many complaints are actually entirely justified, even if your intentions are purely honourable.
They then outline various practices to implement (or avoid) to keep those complaints to a minimum and stay away from the dark side of email marketing.
Permalink | April 04, 2006 |
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