(Basics) Why Am I Getting This?
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Gail Goodman takes a look at the concept of relevancy and outlines the basic principles your email communications need to follow to engage the interest of the reader.
Relevancy is the new black in email marketing. But for those who might scoff at the somewhat "obvious" concept of needing to send relevant email, I say this...
Look at your inbox.
How many of the commercial emails you receive feature relevant, useful, engaging content that you look forward to getting?
How many hit the spot every issue or every send?
Not many. Not because we're all bad email marketers, but because relevancy is easy at one level, but pretty hard to get right time after time for each and every email subscriber.
Relevancy is the new black in email marketing. But for those who might scoff at the somewhat "obvious" concept of needing to send relevant email, I say this...
Look at your inbox.
How many of the commercial emails you receive feature relevant, useful, engaging content that you look forward to getting?
How many hit the spot every issue or every send?
Not many. Not because we're all bad email marketers, but because relevancy is easy at one level, but pretty hard to get right time after time for each and every email subscriber.
Permalink | April 10, 2006 |
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