(Case study) KVUE MySpecialsDirect
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Melinda Krueger analyses a "special offers" type email list and identifies problems with the way they present the offer and gather sign-ups.
Melinda's points reflect the need to manage expectations and reduce uncertainty at sign-up, based on an awareness of your audience. So that you don't frighten people off needlessly.
And she has some insights into how changing hardware devices (more mobile email) impact on your email strategy.
Melinda's points reflect the need to manage expectations and reduce uncertainty at sign-up, based on an awareness of your audience. So that you don't frighten people off needlessly.
And she has some insights into how changing hardware devices (more mobile email) impact on your email strategy.
Permalink | April 18, 2006 |
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