(Copywriting) Is size important?
Latest posts | Feed | By Mark Brownlow
One of the eternal debates in traditional copywriting circles is the long versus short sales letter.
That debate isn't strictly transferable to email, which is a special reading environment. But email has its own equivalent: should your promotional emails be long or short?
In this article, G. Simms Jenkins argues for the latter approach.
He does so by citing tests conducted on a client's email efforts and interpreting the results in detail.
He also lists a number of best practices when it comes to improving response through calls to action and appropriate email design and layout.
That debate isn't strictly transferable to email, which is a special reading environment. But email has its own equivalent: should your promotional emails be long or short?
In this article, G. Simms Jenkins argues for the latter approach.
He does so by citing tests conducted on a client's email efforts and interpreting the results in detail.
He also lists a number of best practices when it comes to improving response through calls to action and appropriate email design and layout.
Permalink | April 18, 2006 |
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