(Copywriting) Is size important?
Latest posts | Feed | By Mark Brownlow on April 18, 2006
One of the eternal debates in traditional copywriting circles is the long versus short sales letter.
That debate isn't strictly transferable to email, which is a special reading environment. But email has its own equivalent: should your promotional emails be long or short?
In this article, G. Simms Jenkins argues for the latter approach.
He does so by citing tests conducted on a client's email efforts and interpreting the results in detail.
He also lists a number of best practices when it comes to improving response through calls to action and appropriate email design and layout.
That debate isn't strictly transferable to email, which is a special reading environment. But email has its own equivalent: should your promotional emails be long or short?
In this article, G. Simms Jenkins argues for the latter approach.
He does so by citing tests conducted on a client's email efforts and interpreting the results in detail.
He also lists a number of best practices when it comes to improving response through calls to action and appropriate email design and layout.
[This post brought to you by Campaigner Email Marketing]
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