(Copywriting) Is size important?
Latest posts | Feed | | By Mark Brownlow
One of the eternal debates in traditional copywriting circles is the long versus short sales letter.
That debate isn't strictly transferable to email, which is a special reading environment. But email has its own equivalent: should your promotional emails be long or short?
In this article, G. Simms Jenkins argues for the latter approach.
He does so by citing tests conducted on a client's email efforts and interpreting the results in detail.
He also lists a number of best practices when it comes to improving response through calls to action and appropriate email design and layout.
That debate isn't strictly transferable to email, which is a special reading environment. But email has its own equivalent: should your promotional emails be long or short?
In this article, G. Simms Jenkins argues for the latter approach.
He does so by citing tests conducted on a client's email efforts and interpreting the results in detail.
He also lists a number of best practices when it comes to improving response through calls to action and appropriate email design and layout.
[This post brought to you by Campaigner Email Marketing]
Permalink | April 18, 2006 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Permalink | April 18, 2006 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
