(Deliverability) Email authentication for marketers

Latest posts | Feed | By Mark Brownlow on April 21, 2006

Authentication is like the extra couple of pounds we're carrying around our waists. We know it's there. We know we should do something about it. But maybe...erm...tomorrow.

Time to get active, folks.

Email authentication has serious implications for your email marketing success. I admit to being pretty ignorant of the details, so I took some time to put together this article outlining what it's all about, why it's important for marketers, and what you need to do about it.

There are relevant links in there, too, for those who need to know the real nitty gritty.

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