(Deliverability) Whither Email Authentication?

Latest posts | Feed | | By Mark Brownlow

There's a lot of talk about various formal processes for authenticating emails and the role they should play in deciding whether an email gets delivered to the end user.

Those looking for some insight into the current situation might read Kevin Newcomb's recent overview.

He discusses the "state of email authentication," including:


  • how the different authentication approaches stand in relation to each other

  • the scale of adoption by commercial senders of email

  • the role authentication plays in delivery

  • the future (where reputation scores might also play a big role)


Useful background for those following industry developments.

[This post brought to you by Campaigner Email Marketing]
Permalink | April 18, 2006 | 0 comment(s) - add yours!
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