(Metrics) Campaign Projections
Latest posts | Feed | By Mark Brownlow on April 25, 2006
Analysing the results of a send out is one thing, but Jeanne Jennings makes the case for projecting results in advance, too.
She outlines various excuses people use to avoid doing such projections and then gives arguments in favor of doing so.
She also has some tips on where to get the numbers to build the estimates in the first place.
She outlines various excuses people use to avoid doing such projections and then gives arguments in favor of doing so.
She also has some tips on where to get the numbers to build the estimates in the first place.
[This post brought to you by Campaigner Email Marketing]
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