(Metrics) Campaign Projections
Latest posts | Feed | | By Mark Brownlow
Analysing the results of a send out is one thing, but Jeanne Jennings makes the case for projecting results in advance, too.
She outlines various excuses people use to avoid doing such projections and then gives arguments in favor of doing so.
She also has some tips on where to get the numbers to build the estimates in the first place.
She outlines various excuses people use to avoid doing such projections and then gives arguments in favor of doing so.
She also has some tips on where to get the numbers to build the estimates in the first place.
[This post brought to you by Campaigner Email Marketing]
Permalink | April 25, 2006 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Permalink | April 25, 2006 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
