(Metrics) Ecommerce Benchmark Guide 2006
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The best thing about benchmark statistics is you can usually find some that show you are above average.
Of course, those that demonstrate the opposite can be discarded as not relevant to your situation. (Cough, cough.)
Anyway, whether you trust or distrust stats and their interpretation, data is data and always worth a look.
In this new Sherpa guide, the data in question relates to the practices and performances of retailer websites and those that shop them.
In among the hundreds of charts and tables is a whole section or three devoted to email marketing, covering such joys as email registration and communication practices, and email marketing efforts per se.
You'll find the table of contents at the above link, and the report itself costs $297 at the time of writing.
Sherpa is an excellent publisher (disclaimer: I used to write for them extensively), so the material they put out is normally top quality.
Of course, those that demonstrate the opposite can be discarded as not relevant to your situation. (Cough, cough.)
Anyway, whether you trust or distrust stats and their interpretation, data is data and always worth a look.
In this new Sherpa guide, the data in question relates to the practices and performances of retailer websites and those that shop them.
In among the hundreds of charts and tables is a whole section or three devoted to email marketing, covering such joys as email registration and communication practices, and email marketing efforts per se.
You'll find the table of contents at the above link, and the report itself costs $297 at the time of writing.
Sherpa is an excellent publisher (disclaimer: I used to write for them extensively), so the material they put out is normally top quality.
Permalink | April 19, 2006 |
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