(Misc) Bit of Schadenfreude on a Monday
Latest posts | Feed | By Mark Brownlow
In my ongoing attempt to put more spring into your email marketing step, I give you David Baker's Best of the Worst article.
He presents some lovely screwed up email campaigns (typos, double sends etc.) for you to laugh or cry at, as you prefer.
More importantly, David also has some pertinent advice on how to react when these kinds of errors occur (as they inevitably do), and even turn disaster into a customer relationship plus.
He presents some lovely screwed up email campaigns (typos, double sends etc.) for you to laugh or cry at, as you prefer.
More importantly, David also has some pertinent advice on how to react when these kinds of errors occur (as they inevitably do), and even turn disaster into a customer relationship plus.
Permalink | April 10, 2006 |
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