(Misc) Oops, how not to promote an email marketing event
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Amusingly, the organizers of the MediaPost Insider Summit for email marketers below messed up the email invitation. I got one offering to pay my flights, hotel and registration as a VIP, later followed by an apology telling me effectively that, erm, I was not actually a VIP and would have to pay my own way.
You have to laugh I guess. These things happen to the best of us.
Double amusing: one of the latest email marketing articles from that publisher is about email marketing mistakes and what to do about them.
Life can get pretty embarrassing sometimes.
Unfortunately for MediaPost, the error is getting coverage around various marketing blogs and has generated a smidgen of ill feeling. I suspect because people don't like getting their expectations raised and then shattered.
Nor do people appreciate a reminder that they are not VIPs, even when they know it to be true. A lesson for us all there.
I might add the apology had a relatively cold corporate tone to it: another missed opportunity. They should read their own (usually excellent) articles on email marketing more closely.
You have to laugh I guess. These things happen to the best of us.
Double amusing: one of the latest email marketing articles from that publisher is about email marketing mistakes and what to do about them.
Life can get pretty embarrassing sometimes.
Unfortunately for MediaPost, the error is getting coverage around various marketing blogs and has generated a smidgen of ill feeling. I suspect because people don't like getting their expectations raised and then shattered.
Nor do people appreciate a reminder that they are not VIPs, even when they know it to be true. A lesson for us all there.
I might add the apology had a relatively cold corporate tone to it: another missed opportunity. They should read their own (usually excellent) articles on email marketing more closely.
Permalink | April 12, 2006 |
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