(Misc) What marketers can learn from Tom Cruise

Latest posts | Feed | By Mark Brownlow on April 17, 2006

And now for something completely different.

According to this celebrity gossip site, the star of Mission: Impossible is not a big fan of email.

(Rumor has it Mission: Impossible 4 will charge the star with getting a B2B marketing email to display as intended in Lotus Notes.)

Anyway, apart from giving me an excuse to inject a bit of Hollywood glamor into proceedings here, I thought his alleged quote was worth reading.

It's a reminder why you have to stand out through quality and innovation if you want to get a response to your email marketing endeavors. A lot of people probably share Mr. Cruise's opinion (at least about email).

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