(State of industry) Email marketing on the rebound
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Nancy Cohen reviews the current position of email marketing, with a double focus...
First, she examines how cross-industry collaboration is getting spam under control with less collateral damage to legitimate marketing messages.
Second, she looks at the future of email marketing in the light of more advanced targeting techniques.
All of which is interspersed with commentary from various analysts and industry insiders.
First, she examines how cross-industry collaboration is getting spam under control with less collateral damage to legitimate marketing messages.
Second, she looks at the future of email marketing in the light of more advanced targeting techniques.
All of which is interspersed with commentary from various analysts and industry insiders.
Permalink | April 05, 2006 |
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