(Strategy) Awareness is the key
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Jeanniey Mullen argues that building awareness (in various senses) is at the core of a successful email programme.
She goes on to identify various aspects of a campaign that you can improve if you take another look at them within this context.
There's a wider lesson here, which is that you need to set clear goals for your emails and then critically evaluate every element of the strategy, tactics, design etc. that goes into your email marketing to ensure they're contributing in some way to those goals.
She goes on to identify various aspects of a campaign that you can improve if you take another look at them within this context.
There's a wider lesson here, which is that you need to set clear goals for your emails and then critically evaluate every element of the strategy, tactics, design etc. that goes into your email marketing to ensure they're contributing in some way to those goals.
Permalink | April 04, 2006 |
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