(Strategy) Multichannel is the way
Latest posts | Feed | By Mark Brownlow
Stephanie Miller uses this company blog post to cite a few stats and sources showing how integrating email with other channels lifts overall campaign response rates.
She also offers up three examples of how you might combine different channels to better reach particular goals and target audiences.
Like a lot of best practices, multichannel approaches to marketing and advertising demand more effort and coordination. But the rewards are bigger, too.
She also offers up three examples of how you might combine different channels to better reach particular goals and target audiences.
Like a lot of best practices, multichannel approaches to marketing and advertising demand more effort and coordination. But the rewards are bigger, too.
Permalink | April 14, 2006 |
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