(Survey) Email Deliverability
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EmailLabs just released detailed results from a survey of marketers' attitudes, actions and opinions with regard to various deliverability issues. You can read the results here.
Ignoring arguments about how various responses can be interpreted, there does seem to be a general need for more education on the elements that drive deliverability.
Part of the problem could well be that this aspect of email marketing has got increasingly technical with the advent of authentication, certification, filters and similar. Which is not an area of business that marketers (or myself) perhaps feel very comfortable with.
So the email marketing skill base needs to expand or people need to find the cash to hire experts and their systems. Neither of which is necessarily easy to do.
Ignoring arguments about how various responses can be interpreted, there does seem to be a general need for more education on the elements that drive deliverability.
Part of the problem could well be that this aspect of email marketing has got increasingly technical with the advent of authentication, certification, filters and similar. Which is not an area of business that marketers (or myself) perhaps feel very comfortable with.
So the email marketing skill base needs to expand or people need to find the cash to hire experts and their systems. Neither of which is necessarily easy to do.
Permalink | April 13, 2006 |
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