(Tactics) Email in B2B lead development
Latest posts | Feed | By Mark Brownlow
Duane Crandall makes the case for using a combination of email and search marketing as part of your lead development regime.
On the email side, he explores the idea of automated sequential emails to nurture fresh leads. And he highlights the value to the sales rep of receiving typical search and email marketing metrics data.
On the email side, he explores the idea of automated sequential emails to nurture fresh leads. And he highlights the value to the sales rep of receiving typical search and email marketing metrics data.
Permalink | April 07, 2006 |
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