(Tactics) Forward-to-a-friend tips
Latest posts | Feed | By Mark Brownlow
Karen J. Bannan picks the brains of word-of-mouth expert Pete Blackshaw to come up with some quick tips on how to encourage people to spread your message (by email).
It's Friday and tax week so pardon me for pessimism. But people can only read so many emails, watch so many TV channels, hear so many podcasts, visit so many websites and forward so many viral messages.
Summary: overlying every kind of route you take to get your message across is ultimately, inevitably and (for many) unfortunately a need to stand out positively from the average. Only then do you get the attention you want.
Think of email marketing success like living on an island as the oceans rise. Dry land today may be underwater tomorrow. You have to keep striving to gain the higher ground, otherwise you drown in the flood of content.
It's Friday and tax week so pardon me for pessimism. But people can only read so many emails, watch so many TV channels, hear so many podcasts, visit so many websites and forward so many viral messages.
Summary: overlying every kind of route you take to get your message across is ultimately, inevitably and (for many) unfortunately a need to stand out positively from the average. Only then do you get the attention you want.
Think of email marketing success like living on an island as the oceans rise. Dry land today may be underwater tomorrow. You have to keep striving to gain the higher ground, otherwise you drown in the flood of content.
Permalink | April 14, 2006 |
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