(Tactics) List sizes and segmentation
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Morgan Stewart offers some basic advice on how to view email marketing success (hint: it's not just about campaign metrics).
On a practical level, he also has a selection of ideas for approaching segmentation and overall mailing strategy, both for "broadcast" emails and single emails triggered by an action (a sign-up, purchase, whatever).
On a practical level, he also has a selection of ideas for approaching segmentation and overall mailing strategy, both for "broadcast" emails and single emails triggered by an action (a sign-up, purchase, whatever).
Permalink | April 14, 2006 |
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