(Tactics) More on dynamic email campaigns
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Derek Harding continues his series on dynamic email campaigns, i.e. ones that customize each outgoing email based on an understanding of various characteristics of the recipient or recipient group.
In this article, he covers the different attributes you might use to profile your segments or recipients. Then he suggests different ways you might set about gathering the required data to fill in the gaps in your database.
Targeting and relevancy: it's the new black.
In this article, he covers the different attributes you might use to profile your segments or recipients. Then he suggests different ways you might set about gathering the required data to fill in the gaps in your database.
Targeting and relevancy: it's the new black.
Permalink | April 21, 2006 |
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