(Tactics) Testing email, but not only for email
Latest posts | Feed | By Mark Brownlow on April 24, 2006
Now here's reason number 87 for using email marketing...
We all know we're supposed to test, right? And email is a pretty good test environment. Because you get nice results back quickly. And because email is a relatively standalone thing (so you can easily attribute differences in results to different changes you made).
Roshen Mathew covers these points and then explains why it makes supreme sense to use email as a test bed for campaign elements you can transfer to other marketing channels.
We all know we're supposed to test, right? And email is a pretty good test environment. Because you get nice results back quickly. And because email is a relatively standalone thing (so you can easily attribute differences in results to different changes you made).
Roshen Mathew covers these points and then explains why it makes supreme sense to use email as a test bed for campaign elements you can transfer to other marketing channels.
[This post brought to you by Campaigner Email Marketing]
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