(Viral marketing) Examples of admirable campaigns
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MarketingSherpa just announced their Viral Marketing Hall of Fame 2006. It features details of 12 campaigns that stood out from the rest and caught the approving eye of the judges.
Undoubtedly some ideas in there for you to borrow, plus examples of how to integrate email into such campaigns.
At the end of the day, it's all about having a buzz worthy "thing" though. All the clever technology and copy doesn't amount to much if your viral bait is lame.
Increasingly, outstanding success online depends on going beyond getting the basics right. You really need to apply a winning touch of innovation and inventiveness.
Undoubtedly some ideas in there for you to borrow, plus examples of how to integrate email into such campaigns.
At the end of the day, it's all about having a buzz worthy "thing" though. All the clever technology and copy doesn't amount to much if your viral bait is lame.
Increasingly, outstanding success online depends on going beyond getting the basics right. You really need to apply a winning touch of innovation and inventiveness.
Permalink | April 06, 2006 |
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