(Viral marketing) Examples of admirable campaigns
Undoubtedly some ideas in there for you to borrow, plus examples of how to integrate email into such campaigns.
At the end of the day, it's all about having a buzz worthy "thing" though. All the clever technology and copy doesn't amount to much if your viral bait is lame.
Increasingly, outstanding success online depends on going beyond getting the basics right. You really need to apply a winning touch of innovation and inventiveness.
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