7 Tips for Writing Better Email Subject Lines
Latest posts | Feed | By Mark Brownlow on May 23, 2006
And here's another take on harnessing the magical powers of the subject line. This time from more of an e-newsletter perspective and with a bit more detail.
Given the conflicting advice you often read on this topic, it is important to distinguish between email promotions and email newsletters.
The former need subject lines that give people a more direct hint as to why they should open the email, for example by describing the offer contained within.
The latter need subject lines of a more reassuring, non-salesy branding nature, which don't necessarily have to give specifics.
Of course, nothing is set in stone. So at the risk of repeating myself, if they took a scan of your heart, they should find the words "test, test, test" emblazoned across it.
Given the conflicting advice you often read on this topic, it is important to distinguish between email promotions and email newsletters.
The former need subject lines that give people a more direct hint as to why they should open the email, for example by describing the offer contained within.
The latter need subject lines of a more reassuring, non-salesy branding nature, which don't necessarily have to give specifics.
Of course, nothing is set in stone. So at the risk of repeating myself, if they took a scan of your heart, they should find the words "test, test, test" emblazoned across it.
[This post brought to you by Campaigner Email Marketing]
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