"Best day to send" stats: sort of
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eROI just presented their latest quarterly email marketing statistics covering Q1 2006.
The results reveal which days produce the best open and click rates, with these results broken down by list size, too.
The results?
Seems weekends and Tuesdays do well. But two points to note are that the best day to send is a moving target and depends on the type of email and list you're working with.
So -- as the authors point out -- general stats are interesting in terms of trend following, but you need to work out the best day for your list yourself.
Other results from the survey suggest open rates and clicks have rebounded from a dip in Q4 2005. Which is always good to hear.
Visit the link above for more detail in the press release.
The results reveal which days produce the best open and click rates, with these results broken down by list size, too.
The results?
Seems weekends and Tuesdays do well. But two points to note are that the best day to send is a moving target and depends on the type of email and list you're working with.
So -- as the authors point out -- general stats are interesting in terms of trend following, but you need to work out the best day for your list yourself.
Other results from the survey suggest open rates and clicks have rebounded from a dip in Q4 2005. Which is always good to hear.
Visit the link above for more detail in the press release.
Permalink | May 18, 2006 |
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