Chewing the email marketing cud
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Most event reports tend to focus on what one or another vendor had to say about email marketing, often with a slant to driving sales of a particular new product or service.
One of the exceptions is this article on an open discussion of email marketing at the iMedia Agency Summit.
Since it quotes a number of people doing email marketing on a daily basis, as opposed to commentators (like me!) or ESPs, it gives you some insight into how practitioners think about email marketing and what they see as important or good practice.
One of the exceptions is this article on an open discussion of email marketing at the iMedia Agency Summit.
Since it quotes a number of people doing email marketing on a daily basis, as opposed to commentators (like me!) or ESPs, it gives you some insight into how practitioners think about email marketing and what they see as important or good practice.
Permalink | May 24, 2006 |
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