(Deliverability) Another reason for list hygiene
Latest posts | Feed | By Mark Brownlow
...as if you needed one. Anyway, Ken Magill reveals that Microsoft (Hotmail) has another criteria to use when ruminating over whether your email deserves to be delivered or not.
It seems they're monitoring abandoned email addresses. Continuing to send email to a dead (but not bouncing) address gets you a black mark.
So now there is even more reason to dump non-responding addresses. Check Magill's article for the details.
It seems they're monitoring abandoned email addresses. Continuing to send email to a dead (but not bouncing) address gets you a black mark.
So now there is even more reason to dump non-responding addresses. Check Magill's article for the details.
Permalink | May 03, 2006 |
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