(Deliverability) Reputation is everything
Latest posts | Feed | By Mark Brownlow
The latest line of defence against spam is the idea of email reputations. ISPs and others use various criteria to build up a reputation for individual senders, and use this reputation to decide whether or not your email gets delivered or not.
This article over at CNET looks at how these reputations are built and destroyed, examining some of the criteria used and what you can do if you have a reputation problem (or want to know if you have one).
An implied message, since I'm in a philosophical mood, is Panta Rhei: everything changes. What Buddhists might call anicca or the impermanence of existence. Or to return to reality, a reminder that the deliverability landscape is ever-changing; so keep watching.
This article over at CNET looks at how these reputations are built and destroyed, examining some of the criteria used and what you can do if you have a reputation problem (or want to know if you have one).
An implied message, since I'm in a philosophical mood, is Panta Rhei: everything changes. What Buddhists might call anicca or the impermanence of existence. Or to return to reality, a reminder that the deliverability landscape is ever-changing; so keep watching.
Permalink | May 02, 2006 |
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