Demystifying email metrics
Latest posts | Feed | By Mark Brownlow on May 18, 2006
Simms Jenkins offers up a considered look at the whys and whats of email marketing metrics.
The article outlines the variety of different metrics you need to look for, but also explains the usefulness of each metric and how each can be used to refine your efforts.
What's nice is that Simms points out a few of the more obscurer metrics that can also provide intriguing insights into such things as the best way to structure your emails.
The article outlines the variety of different metrics you need to look for, but also explains the usefulness of each metric and how each can be used to refine your efforts.
What's nice is that Simms points out a few of the more obscurer metrics that can also provide intriguing insights into such things as the best way to structure your emails.
[This post brought to you by Campaigner Email Marketing]
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