(E-newsletters) Soliciting feedback
Latest posts | Feed | By Mark Brownlow
Email newsletters are long-term ventures. Their value is in building the customer relationship so you get the sale when the reader is ready to make that purchase choice.
A problem with that is how you measure success, since measuring relationship improvements isn't easy (ask any married couple).
One possibility is to gather feedback from your readers. Which is a pseudo- success metric and a benefit of newsletters in the first place.
How you go about getting this feedback is the subject of this article at B2BOnline.com, where Karen J. Bannan enlists the help of a couple of experts to make some practical suggestions.
A problem with that is how you measure success, since measuring relationship improvements isn't easy (ask any married couple).
One possibility is to gather feedback from your readers. Which is a pseudo- success metric and a benefit of newsletters in the first place.
How you go about getting this feedback is the subject of this article at B2BOnline.com, where Karen J. Bannan enlists the help of a couple of experts to make some practical suggestions.
Permalink | May 01, 2006 |
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