Email and the CRM Whole
Latest posts | Feed | By Mark Brownlow on May 23, 2006
Or should that be the CRM hole?
David Baker is a clever chap and gives us another thoughtful article on email marketing in the wider company context.
His contention is essentially that we are still too focused on short-term email marketing issues. But the true benefits and long-term future of email marketing depend on tackling and solving a lot of behind-the-scenes stuff.
So while designing subject lines is fine, we need to find ways to properly integrate email into the physical and philosophical company system. Because it has so many roles to play in managing internal and customer relationships, and so many different parts of the company have a claim on its use.
In other words, we're not yet seeing the real scope of the wood for all the trees.
David Baker is a clever chap and gives us another thoughtful article on email marketing in the wider company context.
His contention is essentially that we are still too focused on short-term email marketing issues. But the true benefits and long-term future of email marketing depend on tackling and solving a lot of behind-the-scenes stuff.
So while designing subject lines is fine, we need to find ways to properly integrate email into the physical and philosophical company system. Because it has so many roles to play in managing internal and customer relationships, and so many different parts of the company have a claim on its use.
In other words, we're not yet seeing the real scope of the wood for all the trees.
[This post brought to you by Campaigner Email Marketing]
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