Email insights from the content folk
Latest posts | Feed | By Mark Brownlow
This short report is actually a collection of insights from a recent "Selling subscriptions to Internet Content" summit hosted by MarketingSherpa.
But since their work is often about getting people to subscribe to things, a lot of what content marketers do has potential lessons for email marketing. Plus email is often a key part of their strategy anyway.
So work through the article for little insights on such topics as:
* positioning and design of sign-up forms
* list welcome messages
* call-to-action language to use for sign-ups
* email creative
But since their work is often about getting people to subscribe to things, a lot of what content marketers do has potential lessons for email marketing. Plus email is often a key part of their strategy anyway.
So work through the article for little insights on such topics as:
* positioning and design of sign-up forms
* list welcome messages
* call-to-action language to use for sign-ups
* email creative
Permalink | May 12, 2006 |
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