The end of email marketing (not)
Latest posts | Feed | By Mark Brownlow
After surviving an earlier round of 'email marketing is dead' cries, it seems continuing angst about deliverability and the rise of RSS means marketers are in need of more reassurance about email as a marketing tool.
Fact is the arguments haven't changed and real-world results continue to demonstrate the value of email marketing.
But those in need of more reassurance can read Wendy Roth's riposte to four email marketing fears, addressing the 'threats' of authentication, RSS, spam and certification.
Fact is the arguments haven't changed and real-world results continue to demonstrate the value of email marketing.
But those in need of more reassurance can read Wendy Roth's riposte to four email marketing fears, addressing the 'threats' of authentication, RSS, spam and certification.
Permalink | May 08, 2006 |
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