Five email marketing mistakes
Latest posts | Feed | By Mark Brownlow on May 22, 2006
This article has some fairly generic, but punchy, advice on where email marketing efforts typically go wrong. And there's no harm in rechecking your own efforts against their suggestions.
My only issue with the article is that it really is *very* generic.
Their header advice, for example, is fine, but a touch inflexible. Their allegedly inappropriate "News From SmallBiz Consultants" subject line might be perfectly suited to a particular newsletter approach and audience...as always, consider everything in the context of your own email needs and target readership.
My only issue with the article is that it really is *very* generic.
Their header advice, for example, is fine, but a touch inflexible. Their allegedly inappropriate "News From SmallBiz Consultants" subject line might be perfectly suited to a particular newsletter approach and audience...as always, consider everything in the context of your own email needs and target readership.
[This post brought to you by Campaigner Email Marketing]
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