Intangible Benefits of Email Marketing
Latest posts | Feed | By Mark Brownlow on May 26, 2006
Vendor Lyris just posted this thoughtful article which reminds us of those marketing benefits of email that we tend to forget as they're not easily measurable.
Many of these benefits -- like long-term relationship building -- are worthy goals in their own right.
An important point is that intangible is not (unfortunately) the same as automatic. These benefits also depend on conducting best practices and taking the time and effort to craft relevant messages to the right people.
Many of these benefits -- like long-term relationship building -- are worthy goals in their own right.
An important point is that intangible is not (unfortunately) the same as automatic. These benefits also depend on conducting best practices and taking the time and effort to craft relevant messages to the right people.
[This post brought to you by Campaigner Email Marketing]
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