Lack of list growth success doesn't stop people trying
Latest posts | Feed | By Mark Brownlow
According to this survey from vendor Silverpop, various companies intend trying list growth tactics that others report poor success with.
That knowledge in itself isn't particularly helpful. After all, just because others have not done so well with a tactic doesn't mean the same fate will apply to you.
But what is helpful is the analysis that accompanies the survey results, where Silverpop's Elaine O'Gorman explains some of the criteria that determine whether a particular tactic will likely work.
In the above press release, she comments on viral marketing, cross-promotion and email appending.
That knowledge in itself isn't particularly helpful. After all, just because others have not done so well with a tactic doesn't mean the same fate will apply to you.
But what is helpful is the analysis that accompanies the survey results, where Silverpop's Elaine O'Gorman explains some of the criteria that determine whether a particular tactic will likely work.
In the above press release, she comments on viral marketing, cross-promotion and email appending.
Permalink | May 10, 2006 |
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