(List mgmt) Watching the reply-to address

Latest posts | Feed | By Mark Brownlow

Loren McDonald takes a look at the kind of emails you can find coming back to the reply-to address you use in your outgoing email campaigns. Such as out-of-office replies, challenge-response emails and similar.

More importantly, he evaluates their relevance to your email marketing success and suggests how you might handle them.

Permalink | May 02, 2006 | 0 comment(s)
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