(Misc) Bonus conversion tip
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If you sell something online, this might boost your conversions. Consider it for landing pages for your email promotions, too.
A while back I did a couple of case studies on the value of posting a security logo on your website. Not just any old logo, but a date-stamped logo indicating the site is hacker proof. Yesterday I saw another case study on the topic.
Sample results...
Simply posting this logo where people could see it lifted conversions:
* by 8.83% for Petco.com
* by 40% for Binoculars.com
* by 13% for CDConnection.com
The owner of Binoculars.com told me he used to downplay the number because he didn't think anyone would believe him.
You'll find all three case studies in the library at MarketingSherpa.com.
I should note that on e-commerce forums I've seen similar conversion rate increases posted, but also several sites that stated it made no difference to their rates. So you would need to test for yourself.
Several companies now seem to offer this "feel good about the transaction" service (note: you have to earn the logo by passing regular security checks on your server). The one you see most often is Hacker-Safe by ScanAlert.
A while back I did a couple of case studies on the value of posting a security logo on your website. Not just any old logo, but a date-stamped logo indicating the site is hacker proof. Yesterday I saw another case study on the topic.
Sample results...
Simply posting this logo where people could see it lifted conversions:
* by 8.83% for Petco.com
* by 40% for Binoculars.com
* by 13% for CDConnection.com
The owner of Binoculars.com told me he used to downplay the number because he didn't think anyone would believe him.
You'll find all three case studies in the library at MarketingSherpa.com.
I should note that on e-commerce forums I've seen similar conversion rate increases posted, but also several sites that stated it made no difference to their rates. So you would need to test for yourself.
Several companies now seem to offer this "feel good about the transaction" service (note: you have to earn the logo by passing regular security checks on your server). The one you see most often is Hacker-Safe by ScanAlert.
Permalink | May 04, 2006 |
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