(Misc) Getting internal support
Latest posts | Feed | By Mark Brownlow
Getting emails delivered, read and acted on is a big challenge. But a bigger one is often getting adequate company support for your email initiatives in the first place.
Melinda Krueger passes on a few tips from Kevin Doohan of ConAgra Foods on how he gets brand managers to support the company's e-newsletter program.
It's all about politics, psychology, and positioning.
Melinda Krueger passes on a few tips from Kevin Doohan of ConAgra Foods on how he gets brand managers to support the company's e-newsletter program.
It's all about politics, psychology, and positioning.
Permalink | May 02, 2006 |
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