The other bits that go in your B2B email
Latest posts | Feed | By Mark Brownlow on May 22, 2006
A few quick reminders from Tricia Robinson on the general things that need to go in your emails other than your content. Which includes such things as administrative links and branding elements.
Not a bad checklist, but you'll need to do research elsewhere to understand the whys and hows in more detail.
One small issue - the article recommends using a button for your opt-out. Be careful there: images are often blocked from displaying, but you still need the opt-out link to show up (use image alt text or stick with plain text).
Not a bad checklist, but you'll need to do research elsewhere to understand the whys and hows in more detail.
One small issue - the article recommends using a button for your opt-out. Be careful there: images are often blocked from displaying, but you still need the opt-out link to show up (use image alt text or stick with plain text).
[This post brought to you by Campaigner Email Marketing]
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