Preparing for email certification
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Ostensibly about the ROI of getting Goodmail certification for your emails to AOL subscribers, this article by Spencer Kollas is really about tightening up your deliverability practices.
The more these practices conform to best standards, the more email gets delivered (obviously).
And since your results and reputation will then improve by themselves, it may be that you no longer need to get certified; the incremental benefits may not be big enough to outweigh the additional associated costs.
If you still decide to go ahead with certification, your improved deliverability practices should help you qualify.
Anyway, Kollas covers open relays, blacklists, spam traps, list hygiene, authentication and ISP relationships.
The more these practices conform to best standards, the more email gets delivered (obviously).
And since your results and reputation will then improve by themselves, it may be that you no longer need to get certified; the incremental benefits may not be big enough to outweigh the additional associated costs.
If you still decide to go ahead with certification, your improved deliverability practices should help you qualify.
Anyway, Kollas covers open relays, blacklists, spam traps, list hygiene, authentication and ISP relationships.
Permalink | May 23, 2006 |
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